'Feed For Life'

The Inspiration
Inspiration through knowledge and awareness of the species we Love AND care for

Horses have been an integral part of our history and lives for thousands of years. They have carried and pulled us, protected us, fought with us and been beside us for as long as we can remember. In more recent times, they have become leisure and pleasure companions and carried us to glory in sport & competition in all spheres. We believe it is now our turn to give back and really consider them for the species they are, regardless of the job they do or the role they play in our lives.

Over the centuries

Environment, habitat and feeding practices have changed enormously for the horse, often to suit our lifestyle and routine. In general horses have adapted well to most of the demands and changes imposed on them, and in some respects, lifestyle and conditions have improved greatly for our equine friends.

However, despite being far removed from grazing the open plains, the horse’s digestive physiology has not evolved for 21st Century living and remains that of a ‘trickle feeding herbivore’ designed for digesting a varied selection of fibrous foliage throughout the day/night. It is proven that Feral horses who graze in herds and follow natural equine behaviour patterns do not suffer metabolic and digestive disorders which are so commonly seen today. Therefore, we need to understand the causes and impact that the modern-day equine diet is having on our horses., and look back at their natural, evolved feeding behaviour. This was the inspiration and motivation for development of our holistic horse feed and concept, whereby we could offer a healthy, practical feeding solution to meet the needs of all horses, and raise awareness of the horse’s fundamental physiological needs regardless of his/her work load.